Savvy FM
Savvy FM Proposal Summary
- Executive Summary
Savvy FM is a privately owned radio station broadcasting from Arusha, Tanzania, with reach across Manyara,Kilimanjaro, parts of Dodoma, and Tanga.
It primarily focuses on empowering women and youth through informative and inspiring content.
- Background & Profile
Founded by three professional women from legal, marketing, and journalism backgrounds. Established in 2022 with a commercial broadcasting license from TCRA. Offers 24/7 programming tailored to local community needs. Operates with innovation, diversity, and inclusion at its core.
- Mission & Vision
Mission: To empower and inspire women and youth through transformative and educational content.
Vision: To become a financially strong, growth-oriented media platform that uplifts communities and drives change.
- Reach & Coverage
Estimated listener base: 4 million+
Covers: Arusha, Manyara, Kilimanjaro, and parts of Dodoma and Tanga.
Expanding digital reach to global audiences via online streaming.
- Target Audience
Broad age group: 14 to 70 years
Includes youth, women, farmers, SMEs, and the general public.
Special attention to rural listeners and marginalized groups.
- Programming & Content
Includes segments like:
- Anga La Asubuhi (Morning Drive)
- Savvy Spoti (Sports)
- Sauti Yako (Interactive listener shows)
Savvy FM Proposal Summary
- Savvy Masala (Entertainment)
Also features educational programs, community shows, and live interviews.
Future Goals
Expand digital footprint internationally.
Maintain financial sustainability through ethical business practices.
Continue to innovate in programming and community service.
Contact Info
Phone: +255 787877778
Email: info@savvygroup.co.tz
Web: www.savvymediagroup.co.tz
Savvy FM Proposal Summary
Address: Plot 455, Block ‘C1’, Umoja Road, Njiro, Arusha, Tanzania
Savvy FM
